ASAAT Global

When identifying potential distribution houses, Manufacturers and / or Brand Guardians often team up with retail and / or distribution giants under the assumption that this association will bring with it greater visibility and therefore ready sales volumes. The market reality is that the newer brands introduced to a crowded portfolio tend to be over-looked, with little or no focus placed on the successful marketing of your individual brand.

ASAAT Global makes it our point to look beyond the present and focus on the future of your brand in the Region. The right blend of effective sales and marketing planning, a continued effort by the ASAAT team, a solid and efficient distribution infrastructure and a willingness by our principals to adapt to the market conditions that prevail in the Middle East, are the key factors involved in establishing your brand and realizing a positive growth in market share.

ASAAT Global will coordinate a MENA market study for your brand(s), in those MENA Countries within which you intend to Market your Brand. This is offered as a tool when developing an effective Sales and Marketing plan.

ASAAT Global will coordinate efforts between you and our regional distributors to assist you in the formulation, communication and implementation of your Brand Marketing Plan.

ASAAT Global has a strong and growing business and distributor network across the GCC and Levant. We can utilize this regional network to successfully appoint the most suitable Distributors for your individual Brand(s).

ASAAT Global can offer our Marketing services as a stand-alone service or as part of our Brand Management program, to plan, coordinate and implement a solid regional brand strategy aimed at optimizing your marketing efficiency through grouped production costs.

ASAAT Global makes it a point to visit our associate Distributors on a regular basis as a means of communicating Brand Initiatives and gathering relevant feedback from each of your markets. We provide any such information to our principals / suppliers on an on-going basis, which is then formalized in a quarterly report.

ASAAT Global can offer as a premium service or as a part of our Brand Management program, a regional logistics service operating from our Jebel Ali Complex. From here, ASAAT Global can coordinate and arrange the cost effective and timely individual distribution of your products to the concerned MENA Distributor.

ASAAT Global takes great pride in offering a Professional approach to achieving our joint business objectives whilst placing a great importance on the establishment, nurture and maintenance of all our business relationships.

ASAAT Global maintains a corporate philosophy of transparency and free communication. This has become a standard Code of Conduct which we believe offers both our Principals and Suppliers a greater level of comfort and in the long-term, a superior market understanding.

ASAAT Global has an absolute resolve to deliver the best possible results to all of our Principals and / or Brand Guardians with tailor-made systems in place to ensure the necessary attention is given to each brand in our portfolio.

ASAAT Global will immediately update you on any Governmental and / or Legal developments that may have an implication on your regional business activity.